Thursday, October 20, 2005

The answer on the tip of your tongue

The answer on the tip of your tongue

Some executives follow his advice by putting letters, which are difficult to answer on the bottom of the pile. When they are dictating answers to the other letters on top, they discover they have unconsciously, or actually subconsciously, solved the problem. When they come to the unanswerable letters they have the answer on the tip of their tongue. Raymond Loewy keeps a number of projects going at once. When he's stuck, he moves on to a new piece of work and lets his subconscious keep plugging away at the old one.

All those people know that although the subconscious may seem to be flitting from one subject to another, dabbling in this, starting that, dropping it, running off to something else, it's not gold-bricking but doing its job.

The subconscious uses every scrap of information that comes its way. Solid statistics, basic principles learned in graduate school, authoritative articles read and re-read, the fruit of long years of formal experience and logical study; all are grist for the mill. It also works with fragments of sentences seen on the back of someone else's paper in the subway, a flash of unusual color on a rainy night, a memory of an attic on a rainy afternoon gone before, a phrase overheard at a cocktail party, the shape of a bee's wing, the sound of a baby's cry.

It's all working - in your favor - if you let it.